It's about choosing whether we continue our current sedentary lifestyles and pay the price of health care for increasing levels of obesity and heart disease. It's about choosing whether we reduce our greenhouse gas emissions or pay fines for not complying with our international obligations. It's about choosing whether we reduce levels of traffic congestion or continue to impact on the competitiveness of Irish business. It's about choosing to stay as we are or make Ireland a better place for us all.
For the individual, it means thinking about things like our daily commute or the school run - can we shift to walking, cycling or public transport?
For business, it means thinking about things like the most sustainable way of moving goods, facilitating employees to come to work in the most sustainable manner or even allowing them to work from home.
For all arms of Government, it means helping all our customers to do things in the most sustainable manner.
SmarterTravel is the transport policy for Ireland that sets out how the vision of a sustainable travel and transport system can be achieved.
This website has been established by the Department of Transport to provide information, news and updates on all aspects of the Government's SmarterTravel Policy and its implementation.